BE YOUR OWN MUSE

MUSE ;

A person or personified force who is the source of inspiration for a creative artist.

OUR STORY

Welcome to River Joann, an inspiring platform founded in 2020 by Demi Loocks. At River Joann, we strongly believe in our motto "Be your own muse."

We are committed to encouraging self-confidence, self-expression, and personal growth.

What sets River Joann apart is our commitment to inclusivity. Our collections are designed for both men and women, breaking the boundaries of traditional gendered fashion. We believe that everyone should have the opportunity to express themselves through fashion, regardless of gender.

Our logo, a vibrant orange, symbolizes energy, creativity, and the boldness to "Be different". We wanted our brand to be instantly recognizable and to convey a sense of confidence and originality. Our designs are crafted to allow freedom of movement while maintaining a trendy, urban look.

Join us on this journey and "Be your own muse" with River Joann.

ORANGE ACCENT

It's more then just a color, it's a statement

THE FACE BEHIND

I am Demi Loocks, the creative mind behind River Joann. I'm 23 years old and live in a small place nearby Amsterdam, The Netherlands.

I always had a passion for clothing and loved to style and design my own. Now is the time for me to passionately pursuit my dream.

River Joann isn't just a clothing brand to me; it's an expression of my creativity, a canvas where I express my visions.

Explore our collections and get inspired to “Be your own muse” and bring out the best in yourself.

SHOP OUR COLLECTION