Welcome to River Joann, an inspiring platform founded in 2020 by Demi Loocks. At River Joann, we strongly believe in our motto "Be your own muse."

We are committed to encouraging self-confidence, self-expression, and personal growth.

What sets River Joann apart is our commitment to inclusivity. Our collections are designed for both men and women, breaking the boundaries of traditional gendered fashion. We believe that everyone should have the opportunity to express themselves through fashion, regardless of gender.

Our logo, a vibrant orange, symbolizes energy, creativity, and the boldness to "Be different". We wanted our brand to be instantly recognizable and to convey a sense of confidence and originality. Our designs are crafted to allow freedom of movement while maintaining a trendy, urban look.

Join us on this journey and "Be your own muse" with River Joann.